Steven Holl

Background & Inspirations

Make two posters on the selected Architect: One connotative and one denotative. Print size: 30x40 in

Use text from their website to get a body text for 500 words. Draw inspirations from their work to get the essence of the Architect for the posters. Explore hierarchy, weights, typefaces, and font sizes through the posters.

When I was exploring the different projects done by Steven Holl, and what he or his designs were know for.

The key words that I started working with are space, functional, and geometric.

He worked with a lot for arcs, curves, and some rectangles.
I tried tracing out the outlines of the buildings, windows, and roof. I also tried looking into the combinations of the shapes he worked with to come up with my connotative design of the poster.

“Don’t make the posters look like they are done on MS Word.”

Poster Variations

denotative

connotative

Final Designs

denotative

connotative