Sonny
My Role...
UX/UI Design
Members...
Justine Santos
Madhushree Ghosh
Reviewed by
Eric Cipra
Senior Product Designer
@ Spotify
Problem Statement
With the insight that we’ve both gathered from our separate brainstorming and project 1, we’ve come to a solution that prioritizes sharing and building a community through a means of creative expression through music.
And so, putting together our findings and our problem statements, we’ve come together to form a solution to the the following new and revised problem statement.


Research Process
To get a better understanding of our audience, we conducted interviews. To understand the market, I decided to look into our competitors and what global reviews they have received to better understand user needs.


Interview Questions & Responses


Competitor Research
Insights
Users feel frustrated not being able to find the music they like
They feel the same when their music gets interrupted with ads
Good sound quality is something that they need to understand lyrics
Playlists help with not only setting the mood but to also find new songs
Ability to customize dashboard of the app is a want and is desirable
Persona


Task Flows
Task Flow 1


Task Flow 2


Design Process






Sketch
Low-fi Wire Frames
High-fi Wire Frames (Solo Design)
Simplifying Complexity For Better.
Innovate. Create. Solve.
Design
Portfolio
contact me @ madhushreeghoshdesn@gmail.com
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